Westwood Students page

Eve Fisher, Instructor, efisher@westwood.edu

Assignment #1: Select 6-10 samples of titles/logos form magazines, websites, etc. that you find expressive. Write a paragraph about each describing what the type style communicates to you and why. Please be detailed in your description!
Assignment #2: Select a common phrase such as "Lost Dog" and create a sign with the words. Make the type placement and treatment expressive of the meaning conveyed by the words.

Lecture: Ancient Writing Systems, Roman Empire & Middle Ages Lettering
Reading Assignments: Stop Stealing Sheep pp.11-35 , History of Graphic Design pp. 4-59.
In-Class Assignment: Create a page that is 8 1/2 x 11" in the style of Celtic Manuscript Illumination. Use a passage that is 2-3 paragraphs in length. Page must have a drop cap and use a calligraphic font for the text.

Lecture: Renaissance Typography, Rocco & Colonial Typography
Reading Assignments: History of Graphic Design pp. 64-130, Stop Stealing Sheep Ch. 3 - 5.
In-Class Assignment: Celtic Manusript Illumination cont., Select a typeface in Adobe Illustrator and write a 2-page paper explaining the history of the typeface. Include information on the designer and related type faces.

Lecture: Parts of a Character, Measuring Type, Matching Type with Message - See Reference links below
Reading Assignments: Stop Stealing Sheep Ch. 6 & 8, Review for Midterm
In-Class Assignment: Create an 8 1/2 x 11" design using parts of the same letter. Ensure the letter is recognizable within the finished image.

Lecture: The Industrial Revolution, Arts & Crafts, Art Nouveau
Reading Assignments: History of Graphic Design pp.134-243, Stop Stealing Sheep Ch. 7 & 9.
In-Class Assignment: Midterm, Typographic Book Cover.

Lecture: Graphic Design in the first half of the 20th Century
Reading Assignments: History of Graphic Design pp.248-352. Be prepared to discuss the section assigned to you in class. Take notes if necessary.
- Influence of Modern Art (Arts & Crafts, Art Nouveau from Week 5)- Instructor
- Pictorial Modernism - Paul
- A New Language of Form - KC
- Beauhas and the New Typography - Amber
- The Modern Movement in America - Janice
In-Class Assignment: Field trip to 16th St. Mall Sept. 6 to sketch and/or photograph logos. Let's meet at 6:00 at Market St. Station entrance facing 15th St. Contact instructor if needed: 303-465-2856.

Lecture: Information Age Design, NY School, Logos
Reading Assignments: History of Graphic Design pp.356 - 423. Be prepared to discuss the section assigned to you in class. Take notes if necessary.
- International Typographic Style - Paul
- The New York School - KC
- Corporate Identity and Visual Systems - Amber
- The Conceptual Image - Janice
In-Class Assignment: Design/redesign a logo for a company or organization of your choice.

Lecture: International Modern Design, Digital Type
Reading Assignments: History of Graphic Design pp. 425-530. Be prepared to discuss the section assigned to you in class. Take notes if necessary.
- National Visions within a Global Dialogue - Paul
- Postmodern Design - KC
- The Digital Revolution and Beyond - Amber
- Web Type Style Guide (Resources) - Janice
In-Class Assignment: Rework your logo from Week 7 into three more finished versions. The three versions can use different fonts, colors and placement of images/text.

Lecture: Prepare questions for final exam (5 questions per student, must be essay format)
In-Class Assignment: Use your name to make a logo for yourself. Create a font and graphic that expresses your personality. Write a 4-5 page paper describing the font, the logo and how it was designed.